About Presence
Presence is an independent publication about crypto and the people, companies and ideas moving through it.
We publish founder essays, interviews, reporting and a selective news feed. Some stories are about markets. Others are about protocols, companies, technology, power, incentives or the people sitting behind all of it.
We are less interested in covering everything that happens than in understanding the things that are likely to matter after the timeline has moved on.
Our view
Crypto has never had a shortage of information.
What it often lacks is context.
A protocol launches, a company raises, a token moves 40 percent, a founder posts a thread and within a few hours the story has already been replaced by another one. Most coverage follows the same rhythm.
Presence was built around a slower question: what is actually happening here?
That can mean giving a founder enough room to explain an idea properly. It can mean looking at the incentives behind a market move instead of simply reporting the move itself. Sometimes it means paying attention to a company, technology or argument before it becomes part of the wider conversation.
We are not interested in pretending crypto is cleaner, simpler or more rational than it is. The speculation, politics, ambition, bad incentives and occasional absurdity are all part of the industry too.
They are part of the story.
How it started
Presence was founded in 2019 by Adrian Keller.
Before starting the publication, Keller worked across crypto media, including CoinDesk, Cointelegraph and Bitcoin Magazine. By then, the industry had already gone through several lives: Bitcoin had moved well beyond its early forums, Ethereum had created an entirely new category of companies and protocols, ICOs had exploded and collapsed, and crypto media was becoming faster, larger and increasingly tied to the daily market cycle.
Presence started as a response to that environment.
The original idea was not to build another place for every announcement, price move or press release. It was to create somewhere for the stories that needed more space.
Founder essays became an early part of the publication for that reason. Instead of reducing a person or company to a few quotes inside someone else's interpretation, Presence wanted to occasionally hand them the page and let the argument stand on its own.
Over time, that expanded into interviews, reporting, market stories and coverage of the less visible parts of crypto.
Where we are going
Presence will remain selective.
We want to publish more original reporting, more essays written by the people building inside the industry, and more conversations that are worth reading years after they were recorded.
Crypto itself is also getting harder to separate from the rest of technology. AI, payments, markets, consumer products, digital ownership and financial infrastructure increasingly overlap with the same people and capital.
Our coverage will follow those overlaps where they make sense.
The aim is not to become bigger by covering more.
It is to become better at deciding what deserves to be covered.