Essays and interviews

The people building what comes next.

Essays, interviews and analysis on founders, company building and the decisions behind growing businesses.

Companies articles

Updated as stories publish
Companies ARTICLE

Finding the Metric That Guides Your Business

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.

Lenny Rachitsky 14 min read
Companies ARTICLE

When More Software Stops Helping a Company

Lumos CEO Andrej Safundzic explains why companies that use software wisely have a competitive advantage over those that blindly consume it.

Andrej Safundzic 11 min read
Companies ARTICLE

Using One Urgent Goal to Turn a Company Around

When your back's against the wall, you need a SuperGoal: a high stakes, focusing goal that instills a sense of urgency and clarity.

Michael Mignano 18 min read
Companies ARTICLE

Why Flexible Startups Have an Edge in Hiring

Forty percent of workers are considering quitting. Management that opts for empty arguments to force people back in-office will bleed talent to their competition.

Chris Herd 5 min read
Companies ARTICLE

Thomas Graf on Cilium and Networking for Kubernetes

Isovalent co-founder and Cilium creator Thomas Graf discusses the state of cloud native networking and where the future of enterprise Kubernetes lies.

Thomas Graf 13 min read
Companies ARTICLE

What Michelle Kennedy Reads to Build and Unwind

The London-based entrepreneur gets her daily fix of venture news, reads up on motherhood narratives, and winds down with sleep stories.

Michelle Kennedy 6 min read
Companies ARTICLE

Changing Company Culture Through Everyday Practices

This book excerpt "ReCulturing" by Melissa Daimler shares mindsets for evolving the practices that shape a company culture, especially for communication.

Melissa Daimler 13 min read
Companies ARTICLE

Building a College Ambassador Program for Your Startup

This 101 guide on college ambassador programs for consumer startup covers the what, why, and when, how to get started, incentive structures, metrics, and more.

Jacob Westphal 19 min read
Companies ARTICLE

A Look at Rajiv Ayyangar’s Daily Information Habits

Info Diet offers a peek into the personally curated feeds and media habits of the people shaping the future. In each installment, a different builder spends two days chronicling all the content they consume in order…

Rajiv Ayyangar 6 min read
Companies ARTICLE

Using Talent Scouts to Find People Others Overlook

This excerpt from from Talent, by Tyler Cowen and Daniel Gross, focuses on how scouts can be useful for identifying talented entrepreneurs and employees.

Tyler Cowen & Daniel Gross 8 min read
Companies ARTICLE

Two Foundations for Turning a Product’s Audience Into a Community

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product. Today, most founders are acutely…

Amber Atherton 7 min read
Companies ARTICLE

Inside Sean Kim’s Reading, Listening, and Viewing Routine

Info Diet offers a peek into the personally curated feeds and media habits of the people shaping the future. In each installment, a different builder spends two days chronicling everything they read, follow, listen…

Sean Kim 6 min read
Companies ARTICLE

John List on Testing Whether an Idea Can Scale

Walmart Chief Economist John List on using data analysis and the scientific method to bridge the gap between idea and successful venture.

John List 14 min read
Companies ARTICLE

Inside the 2022 Marketplace 100 Rankings

2022 marks our third year releasing the Marketplace 100, a ranking of the largest consumer-facing marketplace startups and private companies. When we started this series in early 2020 (based on data from 2019), we…

Olivia Moore & Brandon Barros 20 min read
Companies ARTICLE

Data50: Mapping the Leading Data Startups of 2022

Over a decade after the idea of “big data” was first born, data continues to be one of the most important and furiously growing innovation drivers across both large enterprises and new startups. From providing pulse…

Jennifer Li & Sarah Wang & Jamie Sullivan 10 min read
Companies ARTICLE

Amjad Masad’s Reading Routine at Replit

Info Diet offers a peek into the personally curated feeds and media habits of the people shaping the future. In each installment, a different builder spends two days chronicling everything they read, follow, listen…

Amjad Masad 5 min read
Companies ARTICLE

Creator Platforms Need to Help Make the Sale

In the rush to build frictionless payment features, the actual sales pitch—the "here's why you should pay"—is too often an afterthought.

Nathan Baschez 11 min read
Companies ARTICLE

Rebuilding the Web Around Personal Data Privacy

Our private lives have become a public commodity. Today, the business model of the web is to provide free services in exchange for personal data. Web services then sell this data. The user is not given a choice and…

Zoran Basich 9 min read
Companies ARTICLE

Why Building a Community Requires More Than Marketing

Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users…

Patrick Woods 15 min read
Companies ARTICLE

Understanding Network Effects, Platforms, and Marketplaces

What is a network effect? How do we untangle the nuances of ‘network effects’ with ‘marketplaces’ and ‘platforms’? What’s the difference between network effects, virality, supply-side economies of scale?

Anu Hariharan 1 min read